2025年中国服饰产品消费行为调查数据 (iiMedia Research / 艾媒咨询)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 36.00% of Chinese consumers use content-sharing platforms such as Xiaohongshu and Weibo as a reference source for clothing purchases.

   iiMedia ResearchChinaMay 2025

2. 41.23% of Chinese consumers use short-video platforms (Douyin, Kuaishou) as a reference source when buying clothing, second only to e-commerce platforms (46.46%).

   iiMedia ResearchChinaMay 2025

3. 51.10% of Chinese consumers buy clothing on general e-commerce platforms such as Taobao and JD, the top channel; short-video platforms like Douyin follow at 35.42%.

   iiMedia ResearchChinaMay 2025

Used in Market Radar

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About this report

Publisher

iiMedia Research

Published

30 May 2025

Type

Survey

Countries

• China

Regions

• APAC

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