El engagement banking en America Latina 2025

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 42% of Latin American consumers use only traditional bank services (vs 55% in 2021); 49% use both banks and fintechs

   Backbase / PCMILatAmMar 2025n=1,100

2. 49% of Latin American consumers actively use both bank and fintech services

   Backbase / PCMILatAmMar 2025n=1,100

About this report

Publisher

Backbase / PCMI (Backbase)

Published

17 Mar 2025

Type

Survey

Sample

n=1,100

Regions

• LatAm

Related reports

• Mercado Pago survey on AI and personal finance, Argentina 2026

  Mercado Pago · 2 Oct 2026 · Survey

• Inteligência Artificial e Finanças: O que pensam os brasileiros (press release as published by TI Inside)

  Mercado Pago · 21 Jul 2026 · Survey

• Accenture Song study on high-income banking clients (exclusive to Valor Investe), 2026

  Accenture Song · 17 Jul 2026 · Survey

• Percepção de uso de IA fica estável, e cai medo de substituição profissional (Datafolha, jul. 2026)

  Datafolha · 13 Jul 2026 · Survey

• Raio X do Investidor Brasileiro, 9a edicao (Anbima / Datafolha)

  Anbima / Datafolha · Jul 2026 · Survey

• El fin del "carrito de compras": la era de los agentes de IA redefine el e-commerce global (Consumer Pulse Argentina)

  Bain & Company · 1 Jun 2026 · Survey