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Der neue Gatekeeper beim Einkauf: die KI entscheidet zunehmend mit (press release 21.05.2026)
NielsenIQ21 May 2026SurveyGermany
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8% of German online researchers use AI search such as ChatGPT or Gemini before buying a new tech or durable product (13% for laptops, consoles, wearables)
NielsenIQGermanyMay 2026
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About this report
- Publisher
- NielsenIQ
All 27 NielsenIQ reports in the library - Published
- 21 May 2026
- Type
- Survey
- Countries
- Regions
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