Close the Gap or Lose The Customer: How is AI reshaping the fashion shopping experience? (April 2026)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 28% of UK consumers (NatRep, n=1,017) have used AI tools when shopping for fashion; fashion is the joint highest category with tech/electronics (Mustard Research, April 2026).

   Mustard ResearchUnited KingdomApr 2026n=1,017

2. Among UK consumers aged 25-34, almost half (49%) have used AI tools when shopping for fashion (Mustard Research NatRep, April 2026).

   Mustard ResearchUnited KingdomApr 2026n=1,017

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Mustard Research

Published

Apr 2026

Type

Survey

Sample

n=1,017

Countries

• United Kingdom

Regions

• EMEA

Related reports

• Exclusive Constellation UK data report: Frictionless payments. Fractured trust.

  Enfuce · 29 Sep 2026 · Survey

• Consumers using AI to help manage their telecoms services, but human contact still valued (Ofcom press release, Technology Tracker 2026)

  Ofcom · 28 Sep 2026 · Official statistics

• Consumer confidence marginally improves, heading toward final quarter of 2026 (KPMG Consumer Pulse Q3 2026)

  KPMG UK · 18 Sep 2026 · Survey

• Where Brits are learning about personal finance

  Capital One UK · 2 Sep 2026 · Survey

• Global AI Diffusion Q2 2026 Trends and Insights (AI Diffusion Data Source table)

  Microsoft AI Economy Institute · Sep 2026 · Measured data

• Fashion has never been easier to find. So why is getting dressed still so hard? (ASOS plc press release)

  ASOS · 21 Aug 2026 · Survey