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Beyond the Cart: The Future of Online Shopping (Zalando / Ipsos Doxa, Italy)
Zalando with Ipsos DoxaDec 2025SurveyItaly
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48% of Italian online shoppers have already tried virtual fitting rooms or virtual try-on, 67% of under-25s (Zalando/Ipsos Doxa, 2025).
Zalando with Ipsos DoxaItalyDec 2025
56% of Italian online shoppers consider AI an ally in online fashion shopping (Zalando/Ipsos Doxa, 2025).
Zalando with Ipsos DoxaItalyDec 2025
66% of Italian online shoppers under 25 rely on AI suggestions in fashion shopping (Zalando/Ipsos Doxa, 2025).
Zalando with Ipsos DoxaItalyDec 2025
67% of Italian online shoppers under 25 have already tried virtual fitting rooms (Zalando/Ipsos Doxa, 2025).
Zalando with Ipsos DoxaItalyDec 2025
About this report
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The report and its figures belong to Zalando with Ipsos Doxa. Market Radar lists the reports it reads, the figures it takes from them and the pages where it uses them.