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Baromètre consommateurs : Résultats du premier semestre 2025 (IFM)

Institut Français de la Mode2025SurveyFrance

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What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

  1. 30% of French clothing purchases by value were made online in H1 2025, second-hand included (IFM barometer).

    Institut Français de la ModeFrance2025

  2. Among 18-34s, second-hand reached 17.5% of clothing purchases by value in H1 2025 (IFM barometer).

    Institut Français de la ModeFrance2025

  3. Sales and promotions still accounted for 34% of French clothing purchases by value in H1 2025, declining among the young (IFM barometer).

    Institut Français de la ModeFrance2025

  4. Second-hand made up 11.8% of French clothing purchases by value in H1 2025, 17.5% among 18-34s (IFM barometer).

    Institut Français de la ModeFrance2025

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AI Consumer Trends for members

Fashion · EMEA

About this report

Publisher
Institut Français de la Mode
Published
2025
Type
Survey
Countries
Regions

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