APAC's Omnichannel Revolution (NIQ webinar deck; NielsenIQ APAC Omnichannel survey June 2025)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 49% of online shoppers in seven APAC markets bought through promotions, vs 30% offline

   NielsenIQ7 countriesJun 2025

2. 30% of APAC shoppers expect free delivery within 24 hours

   NielsenIQAPACJun 2025

3. 44% of APAC shoppers say that if prices keep rising they will search both online and offline for the best deals

   NielsenIQAPACJun 2025

4. 52% of APAC consumers discover products through social media

   NielsenIQAPACJun 2025

5. 54% of APAC shoppers have used buy-online-pick-up-in-store; 41% have returned online purchases in store

   NielsenIQAPACJun 2025

6. 73% of APAC consumers find a seamless online and offline experience important

   NielsenIQAPACJun 2025

7. 87% of APAC shoppers will buy a product offline if it is not available online (82% vice versa); 73% call a seamless online-offline experience important

   NielsenIQAPACJun 2025

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

NielsenIQ
All 27 NielsenIQ reports in the library

Published

Jun 2025

Type

Survey

Countries

• Australia
• Hong Kong
• Indonesia
• New Zealand
• Philippines
• Singapore
• Thailand

Regions

• APAC

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