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Adyen Retail Report 2025 (Adyen Index)

Adyen15 May 2025Surveyn=41,089United Arab Emirates, Australia and 8 more countries

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

38% of shoppers across APAC use AI assistants as they shop
Adyen6 countriesJul 2025
43% of APAC shoppers find AI-powered personalised offers based on tracking invasive
AdyenAPACJul 2025
56% of Hong Kong consumers used digital wallets in the past year, vs 30% globally
AdyenHong KongJul 2025
24% of Brazilians prefer physical stores vs 39% who prefer buying online
AdyenBrazilJun 2025n=2,000
52% of Brazilians used ChatGPT or other AI assistants to help with purchases in the last 12 months, up 52% on the prior year
AdyenBrazilJun 2025n=2,000
55% of Brazilians already use social networks to make purchases
AdyenBrazilJun 2025n=2,000
Consumers who have used AI for shopping say it helps them choose products such as clothes, meals and others (74%)
AdyenBrazilJun 2025
More than half (52%) of Brazilians used ChatGPT or other AI assistants to help with purchases
AdyenBrazilJun 2025
52% of Mexican consumers use AI to shop, 48% more than in 2024
AdyenMexicoJun 2025
63% of Mexicans said they are willing to make purchases with AI in the future
AdyenMexicoJun 2025

Market Radar takes 33 figures from this report; the 10 newest are shown here.

The Market Radar pages that use this report.

Publisher: Adyen
All 10 Adyen reports in the library
Published: 15 May 2025
Type: Survey
Sample: n=41,089
Countries: United Arab Emirates
Australia
Brazil
United Kingdom
Hong Kong
India
Japan
Mexico
Malaysia
Singapore
Regions: EMEA
LatAm
APAC
Global

The report and its figures belong to Adyen. Market Radar lists the reports it reads, the figures it takes from them and the pages where it uses them.