2026 Beauty Marketing Study

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 30% of US beauty shoppers are purchasing beauty products through TikTok Shop

   TinuitiUnited StatesMar 2026n=1,050

2. 38% of US beauty shoppers have used AI for beauty research/purchases

   TinuitiUnited StatesMar 2026n=1,050

3. 68% of US beauty shoppers believe tariffs are raising beauty prices

   TinuitiUnited StatesMar 2026n=1,050

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Tinuiti
All 4 Tinuiti reports in the library

Published

Mar 2026

Type

Survey

Sample

n=1,050

Countries

• United States

Regions

• US

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