2025 Beauty Marketing Study

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 16% of US beauty shoppers have used AI to receive personalised beauty product recommendations

   TinuitiUnited States2025n=1,003

2. 32% of US beauty shoppers are spending more than a year ago vs 25% spending less

   TinuitiUnited States2025n=1,003

3. 38% of US beauty shoppers first saw a new beauty product they later bought on social media

   TinuitiUnited States2025n=1,003

4. 41% of US beauty shoppers shopped around more over the past year because of inflation

   TinuitiUnited States2025n=1,003

5. 75% of US beauty shoppers say clean ingredients are at least moderately important

   TinuitiUnited States2025n=1,003

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Tinuiti
All 4 Tinuiti reports in the library

Published

2025

Type

Survey

Sample

n=1,003

Countries

• United States

Regions

• US

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