Wells Fargo 2026 Money Study (via ABA Banking Journal)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 19% of US adults reported using AI for financial advice; 38% among Gen Z

   Wells FargoUnited StatesApr 2026

2. 40% of US consumers have turned to less traditional sources for financial advice; Gen Z relies on YouTube (44%) and Instagram/TikTok (34%)

   Wells FargoUnited StatesApr 2026

3. 44% of US Gen Z rely on YouTube videos for financial advice

   Wells FargoUnited StatesApr 2026

Used in Market Radar

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About this report

Publisher

Wells Fargo

Published

Apr 2026

Type

Survey

Countries

• United States

Regions

• US

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