The State of Consumer AI in Vietnam 2025

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 78% of online Vietnamese used at least one AI platform in the past three months

   Decision LabVietnamAug 2025n=600

2. 33% (VN, 2025): Use AI daily (Decision Lab, decisionlab_consumer_ai_daily)

   Decision LabVietnam2025n=600

3. 55% paid (VN, 2025): AI users who pay for subscriptions (Decision Lab, decisionlab_consumer_ai_paid)

   Decision LabVietnam2025

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Decision Lab

Published

Aug 2025

Type

Survey

Sample

n=600

Countries

• Vietnam

Regions

• APAC

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