KPMG UK Consumer Pulse: AI-enabled searching set to influence how consumers discover Black Friday deals

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 15% of UK consumers who plan to or may buy in the Black Friday period say they will use AI chatbots such as ChatGPT and Gemini to search for deals (30% of 25-34s)

   KPMG UKUnited KingdomOct 2025n=2,232

About this report

Publisher

KPMG UK (KPMG)
All 13 KPMG reports in the library

Published

Oct 2025

Type

Survey

Sample

n=2,232

Countries

• United Kingdom

Regions

• EMEA

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