KPMG in Canada Holiday Shopping Agentic AI Survey 2025 (press release)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 33% of Canadians say they wouldn't be comfortable using any kind of agentic AI agent

   KPMGCanadaNov 2025n=1,200

2. 44% of Canadians would be comfortable using AI agents to compare prices or apply coupons

   KPMGCanadaNov 2025n=1,200

3. 57% of Canadian consumers want an AI agent to automatically apply the best discounts and offers at checkout

   KPMGCanadaNov 2025n=1,200

4. 58% of Canadians plan to combine online and in-person holiday shopping; 14% plan in-store only vs 9% online only

   KPMGCanadaNov 2025n=1,200

5. 78% of Canadians are concerned about the privacy of their personal data when using AI agents to shop

   KPMGCanadaNov 2025n=1,200

6. 78% of Canadians plan to use AI tools to guide their holiday shopping

   KPMGCanadaNov 2025n=1,200

7. 86% of Canadians want to remain in control when it comes to agentic AI shopping agents

   KPMGCanadaNov 2025n=1,200

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

KPMG
All 13 KPMG reports in the library

Published

25 Nov 2025

Type

Survey

Sample

n=1,200

Countries

• Canada

Regions

• US

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