IA na Vida Real 2025 – TALK Report

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 40% of Brazilian adults use gen AI tools such as ChatGPT or Gemini weekly or daily to research products they want to buy

   Talk Inc.BrazilOct 2025n=1,204

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Talk Inc.

Published

Oct 2025

Type

Survey

Sample

n=1,204

Countries

• Brazil

Regions

• LatAm

Related reports

• Levantamento sobre uso de IA nas decisões de consumo (Worldpanel by Numerator, Brasil)

  Worldpanel by Numerator · 3 Oct 2026 · Survey

• O Novo Carrinho do Brasileiro: o que mudou nas escolhas de consumo e o que isso revela sobre o futuro do abastecimento

  Neogrid / Opinion Box · 22 Sep 2026 · Survey

• Do canal tradicional à IA: estamos realmente decifrando a evolução do shopper? (Latam Retail Show 2026)

  Worldpanel by Numerator · 17 Sep 2026 · Survey

• Pesquisa E-consumidor, 2ª edição (2026) – press coverage before D2C Summit

  Nuvemshop with Opinion Box · 11 Sep 2026 · Survey

• Global AI Diffusion Q2 2026 Trends and Insights (AI Diffusion Data Source table)

  Microsoft AI Economy Institute · Sep 2026 · Measured data

• Privacidade e proteção de dados pessoais 2025 (Painel TIC 2025 – Privacidade), apresentação de principais resultados

  CGI.br / Cetic.br · 31 Aug 2026 · Official statistics