HV Consumer Check: KI-Shopping & Agentic AI auf dem Vormarsch

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 23% of surveyed people in Austria use AI-supported search functions when shopping.

   Handelsverband Österreich; fieldwork Reppublika ResearchAustriaApr 2026n=1,014

2. 4% of surveyed people in Austria have already had an AI agent complete an automatic purchase.

   Handelsverband Österreich; fieldwork Reppublika ResearchAustriaApr 2026n=1,014

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Handelsverband Österreich; fieldwork Reppublika Research

Published

9 Apr 2026

Type

Survey

Sample

n=1,014

Countries

• Austria

Regions

• EMEA

Related reports

• Global AI Diffusion Q2 2026 Trends and Insights (AI Diffusion Data Source table)

  Microsoft AI Economy Institute · Sep 2026 · Measured data

• KI im Online-Shopping: In Österreich darf KI helfen, aber nicht übernehmen

  idealo · 30 Jun 2026 · Survey

• Individuals - use of generative AI tools [isoc_ai_iaiu]

  Eurostat · 5 Jun 2026 · Official statistics

• More than a third of online shoppers face issues

  Eurostat · 11 Mar 2026 · Official statistics

• E-commerce statistics for individuals

  Eurostat · Feb 2026 · Official statistics

• Reuters Institute Digital News Report 2026

  Reuters Institute for the Study of Journalism, fieldwork YouGov · 2026 · Survey