E-commerce statistics for individuals

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 78% of EU internet users bought or ordered goods or services online in 2025 (77% in 2024)

   Eurostat27 countriesFeb 2026n=330,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Eurostat
All 9 Eurostat reports in the library

Published

Feb 2026

Type

Official statistics

Sample

n=330,000

Countries

• Austria
• Belgium
• Bulgaria
• Cyprus
• Czech Republic
• Germany
• Denmark
• Estonia
• Spain
• Finland
• France
• Greece
• Croatia
• Hungary
• Ireland
• Italy
• Lithuania
• Luxembourg
• Latvia
• Malta
• Netherlands
• Poland
• Portugal
• Romania
• Sweden
• Slovenia
• Slovakia

Regions

• EMEA

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