How India Shops Online 2025

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. In India, 70% of Gen Z online shoppers discover brands online and are heavily influenced by social media; Gen Z spends three times more on insurgent fashion brands than older cohorts.

   Bain & Company with FlipkartIndiaMar 2025

2. Over 270 million Indians shopped online in 2024, the world's second-largest online shopper base

   Bain & Company with FlipkartIndiaMar 2025

3. Over 90% of Indian Gen Z digital transactors prefer UPI

   Bain & Company with FlipkartIndiaMar 2025

About this report

Publisher

Bain & Company with Flipkart (Bain & Company)
All 11 Bain & Company reports in the library

Published

26 Mar 2025

Type

Survey

Countries

• India

Regions

• APAC

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