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Higiene & Beleza é a maior cesta em valor e penetração no e-commerce
Worldpanel by Numerator25 Aug 2025Measured dataBrazil
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Beauty & personal care e-commerce penetration among Brazilian households jumped from 5% to 17.5% in five years; H&B was 38% of FMCG e-commerce value in 2024.
Worldpanel by NumeratorBrazilAug 2025
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- Worldpanel by Numerator
All 21 Worldpanel by Numerator reports in the library - Published
- 25 Aug 2025
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- Measured data
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