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EY Decoding the Digital Home 2025 (press release)

EY4 Dec 2025Surveyn=20,500United Kingdom

Read the report at EY (opens in a new tab)

Also atey.com/…/uk-households-concerned-by-rising-broadband-pric…

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

  1. 23% of UK households often suffer poor reliability, unchanged year-on-year

    EYUnited KingdomJan 2026n=2,000

  2. 46% of UK recent or future switchers cite cost savings as the main reason

    EYUnited KingdomJan 2026n=2,000

  3. 64% of UK households are concerned about annual broadband price increases

    EYUnited KingdomJan 2026n=2,000

  4. 12% of households prefer chatbots for customer support, unchanged from last year

    EYGlobalDec 2025n=20,500

  5. 27% of respondents are interested in satellite home broadband

    EYGlobalDec 2025n=20,500

  6. 31% prefer human interactions even if chatbots deliver the same quality

    EYGlobalDec 2025n=20,500

  7. 36% of households would drop fixed broadband if mobile could meet their needs

    EYGlobalDec 2025n=20,500

  8. 37% of households have recently switched broadband provider or plan to in the next 12 months

    EYGlobalDec 2025n=20,500

  9. 47% of households favour the call centre as their preferred way to contact their provider

    EYGlobalDec 2025n=20,500

  10. 57% of households are worried about annual broadband price increases

    EYGlobalDec 2025n=20,500

Market Radar takes 12 figures from this report; the 10 newest are shown here.

Used in Market Radar

The Market Radar pages that use this report.

About this report

Published
4 Dec 2025
Type
Survey
Sample
n=20,500
Regions

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