E-commerce w Polsce 2025 (Gemius, with IAB Polska)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 19% of Polish internet users buy via social media, mostly occasionally; no growth versus the previous wave

   GemiusPolandSep 2025n=1,629

2. 53% of Polish internet users use AI chatbots or tools such as ChatGPT (19% often, 34% occasionally)

   GemiusPolandSep 2025n=1,629

3. 72% of Polish online shoppers pay with BLIK (90% of 15-24s), and 56% use it most often; fast bank transfer 64%, card 43%

   GemiusPolandSep 2025n=1,629

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Gemius

Published

24 Sep 2025

Type

Survey

Sample

n=1,629

Countries

• Poland

Regions

• EMEA

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