Neue Studie: Marken verlieren an Einfluss - KI und wirtschaftliche Unsicherheit veraendern das Konsumverhalten (Roland Berger consumer study 2026)

What Market Radar took from it

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1. 70% of 18-64 year-olds across nine countries regularly use AI for product research

   Roland BergerGlobalJul 2026n=6,000

2. 93% of 18-24 year-olds already research with AI

   Roland BergerGlobalJul 2026n=6,000

Used in Market Radar

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About this report

Publisher

Roland Berger

Published

1 Jul 2026

Type

Survey

Sample

n=6,000

Regions

• Global

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