Holiday Shopping Season Drove a Record $257.8 Billion Online (Adobe Analytics)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 56.4% of US holiday online transactions were made on a smartphone (54.5% in 2024)

   AdobeUnited StatesJan 2026

2. Buy Now Pay Later drove $20 billion of US holiday online spend, up 9.8% YoY

   AdobeUnited StatesJan 2026

3. Social media drove 4.6% of US holiday online revenue, up from 3.3% in 2024

   AdobeUnited StatesJan 2026

4. Traffic to US retail sites from generative AI tools rose 693.4% YoY in the 2025 holiday season

   AdobeUnited StatesJan 2026

5. US consumers spent $257.8bn online in the 2025 holiday season, up 6.8% YoY

   AdobeUnited StatesJan 2026

Used in Market Radar

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About this report

Publisher

Adobe
All 14 Adobe reports in the library

Published

7 Jan 2026

Type

Measured data

Countries

• United States

Regions

• US

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