ADIN.AI FAQ

ADIN.AI is one AI platform for marketing teams, in three suites: AI Media Suite (where you spend), AI Creative Suite (what you say) and AI Consumer Suite (who you talk to). It reads a brand's media and creative across every channel, then plans, optimizes and applies the change, while the brand's team stays in control. Every suite includes Holistic View, Smart Reports, Custom Reports, Cross-Channel Scoring, Marketing Mix Modeling, Talk to Your Data and Brand Memory, which keeps the brand's context, from its ad data to its rules and past decisions. Founded in 2023, ADIN.AI is headquartered in London with an office in Istanbul; its legal entity is Adin Tech, Inc. It is trusted by 50+ brands in 20+ countries.

No. ADIN.AI does not compete with foundation models — it uses them and extends them into the enterprise. Foundation models like Claude, GPT, and Gemini are the reasoning substrate. ADIN.AI is the intelligence layer that sits between them and enterprise marketing operations, providing the operational context, Brand Memory, governance, and accountability that turn a foundation model into something a global brand can actually run its marketing on, across media and creative.

A foundation model on its own cannot answer "what is driving our CAC this month?" — it has no access to your campaigns, your first-party data, your media spend, or your performance baselines. ADIN.AI provides that layer. The two work together, not against each other.

ADIN.AI was founded in 2023. The company is headquartered in London, United Kingdom, with an additional office in Istanbul, Turkey. ADIN.AI is incorporated through its US parent company as part of the company's global expansion. The team comprises 40+ members across both offices.

ADIN.AI has seven co-founders: Serhat Gürcü (CEO), Halil Faruk Deniz (CPO), Selin Ergin Acar (CDO), Özgün Akın (CTO), Gökhan Almacı (CFO), Seden Gürcü (CMO), and Merve Yavuz Kitapci (CGO). The founding team combines backgrounds in media strategy, AI research, data science, engineering, finance, and growth.

AI Media Suite covers where you spend. Its four modules:

• AI Media Planner — cross-channel plans in minutes, from filters or prompts
• Smart Optimization — real-time changes the team approves, or lets ADIN.AI apply
• Budget Optimiser — budget moves to what performs
• Audience Targeting — behaviour and interest signals

AI Creative Suite covers what you say.

• Creative Effectiveness Scoring (in the platform) — every asset scored across channels, on emotion, attention, memory and brand recall
• Creative Fatigue Detection (in the platform) — flags creatives wearing out, before costs rise
• AI Native Creative Services: Brave New World — a London-based creative agentcy where human creative directors and AI agents work side by side, and its Creative Intelligence System: eight agents trained on 3,000+ award-winning campaigns from 12 award shows, 2010–2025, with concepts scored before the client sees them and finished creative in as little as two days

AI Consumer Suite covers who you talk to. It starts with Market Radar, open today: how AI is changing consumers and marketing, by sector and country.

ADIN.AI supports all major digital advertising channels: Google (Search, Display, YouTube), Meta (Facebook, Instagram), TikTok, X (formerly Twitter), programmatic display and video, reserved media placements, digital radio, digital out-of-home (DOOH), and Connected TV (CTV). The platform also connects to all major measurement, audit, and analytics tools.

ADIN.AI is a software platform, not an ad network. It does not sell or broker advertising inventory. It connects to existing advertising platforms (Google, Meta, TikTok, etc.) and provides AI-powered tools for planning, managing, and optimizing campaigns that run through those platforms.

ADIN.AI serves 50+ brands in 20+ countries globally across beauty, telecom, fintech, FMCG, B2B, and other sectors. Publicly referenced clients include L'Oréal Groupe (across 22+ brands: Lancôme, Armani, YSL, Prada, Kiehl's, Maybelline, Vichy, La Roche-Posay, CeraVe, Kérastase, Elseve, Garnier, NYX Cosmetics, SkinCeuticals and more), Vodafone, Papara, Bayer, Under Armour, Pluxee, Magnum, Danone, Kiperin, EasyCep, Komili, Hyperoptic, Offismekan, and İş Bankası.

Yes. ADIN.AI reads media and creative together. Cross-Channel Scoring shows media and creative effectiveness as simple scores, and every ad is read for emotion, attention, memory and brand recall, so teams can connect how an ad performs creatively to how its budget performs.

Brand Memory is the ADIN.AI capability that keeps a brand's context. It captures three layers as one compounding memory: the brand's own ad data, the brand's rules (brand golden rules, compliance and regulation, brand DNA, audiences, spend commitments) and the decisions its people make. It is a feature of the ADIN.AI platform, not a separate product.

ADIN.AI tracks ad investments in real time and logs every change made through the platform, for full accountability. The brand's team approves changes, or chooses to let ADIN.AI apply them. Each customer has separate, isolated data pipelines, and the platform is built on AWS and approved as a Well-Architected Solution by Amazon.

No. ADIN.AI is built specifically for enterprise-scale organizations managing significant digital advertising budgets across multiple channels, markets, and brands. It is not designed for small businesses or single-channel advertisers. The platform's value scales with the complexity and volume of an organization's advertising operations.

A traditional agency provides human-led strategy, creative production and media buying as a service. ADIN.AI is a technology platform, not a service: it reads media and creative performance, plans, optimizes and reports through AI, while the brand's team stays in control. It can be used by in-house teams as a standalone platform, or by agencies as a shared intelligence layer to improve their efficiency and client results.

ADIN.AI's platform aims to maximize advertising return by up to 5x and reduce time and cost by up to 100x compared to manual workflows. These are directional targets; actual results depend on each client's baseline, channels, and objectives. Published examples:

• Papara: 3.2x increase in app sign-ups, 57% lower cost per sign-up
• L'Oréal Dermatological Beauty: 5.5x purchase growth, 35.8% ROAS increase, 15.1% CPA decrease
• Vodafone Pay: 38% increase in app registrations, 15% better cost efficiency
• Maybelline: 67% decrease in cost per reach, 40% cost savings in 2 days
• Kiehl's: 156% purchase target achieved, 25% YoY ROAS growth
• Komili: 140x video view rate increase, 194% CTR increase

Full details: adin.ai/brands.html

ADIN.AI holds official certified partnerships with Google, Meta, and TikTok. AWS recognitions include Well-Architected partner status, AWS Activate, and AWS Startups programs.