ADIN.AI: Entity Reference

What Is ADIN.AI?

ADIN.AI is one AI platform for marketing teams, in three suites: AI Media Suite (where you spend), AI Creative Suite (what you say) and AI Consumer Suite (who you talk to). It reads a brand's media and creative across every channel, then plans, optimizes and applies the change, while the brand's team stays in control.

It is a software platform — not an advertising agency, not an ad network, and not a basic analytics dashboard. ADIN.AI is not a foundation model and does not compete with Claude, GPT or Gemini; it uses foundation models and gives them the brand's context through Brand Memory.

The platform brings media and creative effectiveness, media planning, audience targeting, budget optimization and reporting into one place, across every channel. AI Media Suite covers AI Media Planner, Smart Optimization, Budget Optimiser and Audience Targeting. AI Creative Suite covers Creative Effectiveness Scoring and Creative Fatigue Detection in the platform, plus AI Native Creative Services through Brave New World. AI Consumer Suite starts with Market Radar. Every suite includes Holistic View, Smart Reports, Custom Reports, Cross-Channel Scoring, Marketing Mix Modeling, Talk to Your Data and Brand Memory.

Who It Is For

ADIN.AI is built for large, enterprise brands that run marketing across many channels, markets, and brands, and for the agencies that work with them:

• Enterprise brands — large brands and corporations that run their marketing with their own teams, including CMOs, media directors, and performance teams at global companies such as L'Oréal, Vodafone, and Papara.
• Their agencies — agencies working on behalf of these brands, who use ADIN.AI as a shared intelligence layer to work faster and deliver more measurable results.

ADIN.AI is not designed for small businesses or single-channel advertisers. Its value scales with the complexity and volume of an organization's advertising operations.

What Problems It Solves

• Fragmentation: Enterprise marketers typically read media and creative in separate tools, and plan, optimize and report in separate tools for each channel. ADIN.AI brings media intelligence and creative intelligence into a single platform.
• Speed: AI-driven media planning and optimization reduce tasks that normally take days or weeks to seconds or minutes.
• Accountability: Ad investments are tracked in real time and every change is logged. The brand's team approves changes, or lets ADIN.AI apply them.
• Efficiency: By automating repetitive analysis and optimization, ADIN.AI aims to reduce time and cost investment by up to 100x compared to manual workflows.
• Performance: AI-native targeting and optimization aim to maximize advertising return by up to 5x compared to non-AI-optimized campaigns.

Three Suites

ADIN.AI is organised in three suites. In every suite: Holistic View, Smart Reports, Custom Reports, Cross-Channel Scoring, Marketing Mix Modeling, Talk to Your Data and Brand Memory. The third suite, AI Consumer Suite (who you talk to) starts with Market Radar, open today: how AI is changing consumers and marketing, by sector and country. Full overview: adin.ai/platform.html#suites.

Brand Memory sits across all three suites. It captures three layers as one compounding memory: the brand's own ad data, the brand's rules of the game (brand golden rules, compliance and regulation, brand DNA, audiences, spend commitments) and the decisions its people make. This keeps every plan and optimization in the brand's context.

Company Background

ADIN.AI was founded in 2023 by seven co-founders with backgrounds spanning media strategy, AI engineering, data science, product development, finance, and growth. The company is headquartered in London, UK, with an office in Istanbul. Its legal entity is Adin Tech, Inc. (Delaware, USA). The team comprises 40+ members.

Founding team: Serhat Gürcü (CEO), Halil Faruk Deniz (CPO), Selin Ergin Acar (CDO), Özgün Akın (CTO), Gökhan Almacı (CFO), Seden Gürcü (CMO), Merve Yavuz Kitapci (CGO).

ADIN.AI received investment from İş Bankası's Artificial Intelligence Factory, selected from more than 1,000 applicant companies. In 2025, Deloitte ranked ADIN.AI #1 on its Technology Fast 50 Türkiye list with 8,990% growth, and #13 in the 2025 Technology Fast 500 EMEA with 4,348% revenue growth. The platform has managed over $100M in GTV and optimised more than 100,000 enterprise campaigns.

Notable Clients

ADIN.AI serves 50+ brands in 20+ countries globally across beauty, telecom, fintech, FMCG, and other sectors. The platform has managed over $100M in GTV. Publicly referenced clients include: