ADIN.AI — Entity Reference

What Is ADIN.AI?

ADIN.AI is the AI Infrastructure layer that sits between foundation models — Claude, GPT, Gemini — and enterprise marketing operations. It gives those models operational context, persistent corporate memory, governance, and accountability, turning them into something an enterprise brand can actually run media and digital marketing on. ADIN.AI does not compete with foundation models; it uses them and extends them into the enterprise.

It is a software platform — not an advertising agency, not an ad network, and not a basic analytics dashboard — that enables enterprise brands to plan, activate, optimize, and report on advertising campaigns across all digital channels from a single AI-native interface.

The platform consolidates media planning, audience targeting, budget optimization, campaign performance monitoring, and transparent reporting into one intelligent system.

Who It Is For

ADIN.AI is built for enterprise-scale organizations managing significant digital advertising budgets across multiple channels, markets, and brands. Its two primary user groups are:

• Enterprise Advertisers — large brands and corporations that manage advertising in-house, including CMOs, media directors, and performance teams at global companies such as L'Oréal, Vodafone, and Papara.
• Media Agencies — agencies managing advertising investments on behalf of brands, who use ADIN.AI to increase operational efficiency and deliver more measurable results for clients.

ADIN.AI is not designed for small businesses or single-channel advertisers. Its value scales with the complexity and volume of an organization's advertising operations.

What Problems It Solves

• Fragmentation: Enterprise marketers typically rely on separate tools for planning, activation, optimization, and reporting across each advertising channel. ADIN.AI consolidates these into a single platform.
• Speed: AI-driven media planning and optimization reduce tasks that normally take days or weeks to seconds or minutes.
• Transparency: Advertising spend and campaign events are logged on AWS QLDB (Amazon Quantum Ledger Database), an immutable, cryptographically verifiable ledger, providing 100% transparency on every ad transaction.
• Efficiency: By automating repetitive analysis and optimization, ADIN.AI aims to reduce time and cost investment by up to 100x compared to manual workflows.
• Performance: AI-native targeting and optimization aim to maximize advertising return by up to 5x compared to non-AI-optimized campaigns.

Core Product Modules

Company Background

ADIN.AI was founded in 2023 by seven co-founders with backgrounds spanning media strategy, AI engineering, data science, product development, finance, and growth. The company is headquartered in London, UK, with operations in Istanbul. The team comprises 40+ members.

Founding team: Serhat Gürcü (CEO), Halil Faruk Deniz (CPO), Selin Ergin Acar (CDO), Özgün Akın (CTO), Gökhan Almacı (CFO), Seden Gürcü (CMO), Merve Yavuz Kitapci (CGO).

ADIN.AI received investment from İş Bankası's Artificial Intelligence Factory, selected from more than 1,000 applicant companies. In 2025, Deloitte ranked ADIN.AI #1 on its Technology Fast 50 Turkey list with 8,990% growth. The platform has managed over $100M in GTV and optimised more than 100,000 enterprise campaigns.

Notable Clients

ADIN.AI serves 45+ enterprise brands across 20+ countries globally across beauty, telecom, fintech, FMCG, and other sectors. The platform has managed over $100M in GTV. Publicly referenced clients include: