Method
How Marketing Radar detects signals
The radar reads what brand-side marketers say they need, checks it against published research, search demand and news, and re-scores every demand each quarter.
3,000+
Market signals analysed
from 250+ sources in 7 languages
850+
Brands tracked
brand-side teams across 4 regions
50+
Countries covered
US, EMEA, LatAm and APAC
7,500+
News articles scanned
12 months of coverage
45,000+
Search data points
weekly and monthly demand series
100+
Research findings
from 13 leading institutions and 6 large brands; sponsors and brand owners credited on each card
- Radar status
- Last scan 25 Sep 2026
- Next scheduled refresh December 2026
- Window rolling 18 months
- History 12 months of search and news
How the radar works
01
Listen
Public posts and talks by brand-side marketers, trade press, conference sessions, podcasts, peer reviews and direct conversations with enterprise buyers. Only concrete, independent statements of need count.
02
Measure
Each demand is checked against research from leading institutions and large brands, search demand in 12 markets and news momentum.
03
Score
Demand Strength combines six signals: voice, research, reach, momentum, intensity and budget.
04
Refresh
Every quarter the radar re-scores each demand over a rolling 18-month window. New studies and news are logged as they appear and enter the next re-score.
What feeds it
- Brand-side posts
- Trade press
- Conference sessions
- Podcasts
- Peer reviews
- Practitioner communities
- Direct conversations
- Industry research
- Search demand
- News wires
- Analyst categories
- Job ads
- Competitor traffic
What a score means
Scores run from 0 to 100 within each section and region. They show how strongly a demand is voiced relative to the other demands in the same list. A score is relative demand strength, not market share or market size.
What this is not
Not a market-sizing model, a sales forecast or a ranking of products.
Research sources are credited on each card, with sample size and publication date. Public quotes link to their original source.