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Signals, data and ideas on AI in marketing.
Marketing Radar, Trend Intelligence and original thinking on how AI is changing marketing, from the team at adin.ai.
3,000+
Market signals analysed
from 250+ sources in 7 languages
850+
Brands tracked
brand-side teams across 4 regions
50+
Countries covered
US, EMEA, LatAm and APAC
4
Regions
rolling 18-month window
Radar status Last scan 25 Sep 2026 Next refresh December 2026 4 regions
Brand Memory: AI Knows the World. Does It Know Your Brand?
Without memory, your brand starts every day from zero. And it will never be ready for AI.
Read the article →
adin.ai original · By Serhat Gürcü
Where is our brand memory?
Most brands are not ready for AI. Not because they lack tools or data. Because their memory is scattered.
Read the articleFrom the article
Data tells you what happened. Memory tells you why.
The shifts behind the numbers.
Short reads on what is changing in marketing and commerce. Every figure links to its source.
All Trend Intelligence →Black Friday 2025: the season AI became a shopping channel
Traffic from generative AI tools to US retail sites rose 693.4% over the 2025 holiday season. The base is small; the intent is not.
693.4%growth in AI-referred traffic to US retail sites, holiday 2025Source: Adobe Analytics, Jan 2026
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AI in marketing: adoption is high, value is still catching up
75% of marketers have adopted AI, yet 84% still run generic campaigns. The bottleneck is data and context, not models.
75%of marketers have adopted AI, yet 84% still run generic campaignsSource: Salesforce State of Marketing, Feb 2026
Read the storyAI and the consumer, sector by sector.
E-commerce 2026: the shopper now has an agent
$3-5Tglobal revenue agentic commerce could orchestrate by 2030Source: McKinsey, Oct 2025
Beauty 2026: AI moves from the mirror to the shelf
49%of consumers already receive beauty recommendations from generative AISource: NIQ, Mar 2026
Finance 2026: customers ask AI, but still trust the bank
83%of US bank customers would be anxious if an AI agent acted without their approvalSource: Deloitte, Aug 2026
Sector outlooks 2026: BeautyFashionFood & beverageTelcoFinanceE-commerce
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