adin.ai insights is a research site published by adin.ai. It brings together two parts: Marketing Radar, which tracks what brand-side marketing teams say they need, and Trend Intelligence, a series of sourced reads on how AI is changing marketing, shopping and individual sectors.
Editorial standards
- Every figure in a Trend Intelligence article links to its primary source, and each article ends with a full source list.
- Figures are quoted as published by each organisation.
- Vendor datasets use different scopes and methods and are not directly comparable.
- Sponsors and brand owners of research are credited, including who ran a survey and with whom.
- Every article is dated.
How Marketing Radar works
Marketing Radar listens to what brand-side marketers say they need: public posts and talks, trade press, conference sessions, podcasts and peer reviews. Only concrete, independent statements of need count. Each demand is then checked against published research from leading institutions and large brands, search demand and news momentum.
Demand Strength combines six signals: voice, research, reach, momentum, intensity and budget. Scores run from zero to one hundred within each section and region, and show how strongly a demand is voiced relative to the other demands in the same list. Every quarter the radar re-scores each demand over a rolling window of eighteen months; new studies and news are logged as they appear and enter the next re-score.
A score is relative demand strength. It is not market share or market size, and the radar is not a market-sizing model, a sales forecast or a ranking of products.
Authorship
Trend Intelligence reads are written by the adin.ai insights editorial team. adin.ai originals are signed by their author, such as Serhat Gürcü, co-founder and CEO of adin.ai, and are reproduced as originally published.
Serhat Gürcü
Co-founder and CEO, adin.ai · LinkedIn
Corrections and updates
Every article shows its publication date. When an article is updated, the update is dated too, so readers can see when it changed.
