Trend Intelligence
The shifts behind the numbers.
Short, sourced reads on what is changing in marketing and commerce. Every figure links to its source.
Our own thinking.
Essays and points of view from the team at adin.ai.
adin.ai original · By Serhat Gürcü
Where is our brand memory?
Most brands are not ready for AI. Not because they lack tools or data. Because their memory is scattered.
Read the articleFrom the article
Data tells you what happened. Memory tells you why.
Six sectors, one shift.
AI and consumer trends in beauty, fashion, food and beverage, telco, finance and e-commerce, drawn from the year's outlook reports by McKinsey, BCG, Deloitte, NIQ, EY, Accenture and others. Every figure links to its source.
Beauty 2026: AI moves from the mirror to the shelf
49%of consumers already receive beauty recommendations from generative AISource: NIQ, Mar 2026
Fashion 2026: the AI shopper arrives in a value market
40%of younger consumers use AI to shop for fashionSource: BCG with WWD, Oct 2025
Food & beverage 2026: value, health and the AI grocery list
57%of consumers rank healthiness among their top three purchase factorsSource: McKinsey, Apr 2026
Telco 2026: loyalty is the network that matters
Up to 77%of consumers feel no loyalty to their telecom providerSource: Deloitte, Feb 2026
Finance 2026: customers ask AI, but still trust the bank
83%of US bank customers would be anxious if an AI agent acted without their approvalSource: Deloitte, Aug 2026
E-commerce 2026: the shopper now has an agent
$3-5Tglobal revenue agentic commerce could orchestrate by 2030Source: McKinsey, Oct 2025
Trends
Black Friday 2025: the season AI became a shopping channel
Traffic from generative AI tools to US retail sites rose 693.4% over the 2025 holiday season. The base is small; the intent is not.
Read
AI in marketing: adoption is high, value is still catching up
75% of marketers have adopted AI, yet 84% still run generic campaigns. The bottleneck is data and context, not models.
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