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Marketing Radar

adin.ai insights

Marketing Radar

Discover what marketers want next.

What brand marketers need and use across four regions.

Radar preview

What do marketers want next?

Top demand in each section

3,000+

Market signals analysed

from 250+ sources in 7 languages

850+

Brands tracked

brand-side teams across 4 regions

50+

Countries covered

US, EMEA, LatAm and APAC

7,500+

News articles scanned

12 months of coverage

45,000+

Search data points

weekly and monthly demand series

100+

Research findings

from 13 leading institutions and 6 large brands; sponsors and brand owners credited on each card

Radar status Last scan 25 Sep 2026 Next refresh December 2026 Rolling 18-month window 4 regions 7 languages How the radar works

Top demands · US

  1. Agency report verification69
  2. Incrementality and lift testing66
  3. Ad attribution gap checker57
01

Growth / Media

What marketers demand when they decide on media budget, measurement and performance.

Updated 25 Sep 2026

Top demands · US

  1. Creative volume and variant production planning65
  2. AI creative production decision59
  3. AI ad generator58
02

Creative

Which technology marketers demand for creative production, testing and brand control.

Updated 25 Sep 2026

Top demands · US

  1. Brand visibility in AI assistants77
  2. Synthetic research and AI panels57
  3. Converting-audience visibility52
03

Audience Insight

What marketers expect in order to understand their audiences better.

Updated 25 Sep 2026

AI in marketing activities · US CMOs

9%24%20222026
04

AI Marketing Maturity

How far marketing's AI adoption has come, 2022 to 2026, from independent research and research run by large brands.

Updated 24 Sep 2026

Photos: Julio Lopez, Vitaly Gariev, Wenhao Ruan, Jezael Melgoza / Unsplash