/* adin.ai insights: shared styles. Design language = Marketing Radar ("Plum & stone", 2026-09-26),
   tokens copied from marketing_radar/pilot/market_radar/pano/style.css (read only, never edited there).
   No blue anywhere (build asserts it). Lime is only a highlight (claim marker, "+" signs, live dot). */
@import url("https://fonts.googleapis.com/css2?family=Libre+Franklin:ital,wght@0,400;0,500;0,600;0,700;0,800;1,400&display=swap");
:root{
  --plum:#4A2545; --plum-h:#361A32; --plum-2:#7A3A6B; --plum-soft:#F3EDF2; --plum-line:#E4D9E2;
  --stone:#F1F2F4; --graphite:#1F2330; --lime:#D3E77A; --lime-hl:#DCEB9C; --lime-dot:#C3DC5A;
  --sec-g:#4A2545; --sec-g-t:#F3EDF2; --sec-c:#2B6A61; --sec-c-t:#E8F1EF; --sec-a:#434A5C; --sec-a-t:#EEEFF2;
  --bg:#FFFFFF; --ink:#1F2330; --ink-2:#434959; --muted:#565C6B; --line:#E1E3E8; --line-2:#C5C8D0; --line-h:#B9A9B6;
  --warn:#855C0A; --warn-soft:#F4EBD6; --good:#1B7A4B; --crit:#B42F2A;
  --body:"Libre Franklin","Franklin Gothic Book",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --display:"Libre Franklin","Franklin Gothic Medium","Arial Narrow",system-ui,sans-serif;
  /* 8px spacing scale (same as the radar .home scale) */
  --sp-1:8px; --sp-2:16px; --sp-3:24px; --sp-4:32px;
  --sp-5:clamp(32px,3.4vw,48px); --sp-6:clamp(40px,4.5vw,64px);
  --sp-7:clamp(56px,6.7vw,96px); --sp-8:clamp(64px,8.9vw,128px);
  --gutter:clamp(16px,3vw,36px); --page:1240px;
  color-scheme:light;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{background:var(--bg);color:var(--ink);font-family:var(--body);font-size:16px;line-height:1.55;margin:0;padding:0 var(--gutter);-webkit-font-smoothing:antialiased;overflow-x:hidden}
.wrap{max-width:var(--page);margin:0 auto;min-width:0}
h1,h2,h3,h4{font-family:var(--display);text-wrap:balance;margin:0}
p{margin:0}
a{color:var(--plum);text-underline-offset:3px;text-decoration-thickness:1px}
a:hover{color:var(--plum-2)}
a:focus-visible,button:focus-visible,input:focus-visible{outline:2px solid var(--plum);outline-offset:3px}
p,li,h1,h2,h3{overflow-wrap:break-word}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.ic{width:14px;height:14px;flex:none;vertical-align:middle}

/* top bar: white strip, hairline, wordmark (radar look) */
.topbar{display:flex;align-items:center;gap:8px;border-bottom:1px solid var(--line);position:sticky;top:0;z-index:5;background:rgba(255,255,255,.97);backdrop-filter:saturate(1.2) blur(6px);min-width:0}
.brand{font-family:var(--display);font-size:17px;font-weight:700;letter-spacing:-.02em;color:var(--ink);text-decoration:none;white-space:nowrap;height:60px;display:inline-flex;align-items:center;padding-right:18px;border-right:1px solid var(--line)}
.brand i{width:7px;height:7px;background:var(--plum);display:inline-block;margin-right:10px}
.brand .dot{color:var(--plum)}
.brand .bar{color:var(--line-2);font-weight:400;margin:0 8px}
.brand .sub{font-weight:500;color:var(--ink-2)}
.brand:hover{color:var(--ink)}
.topnav{display:flex;gap:2px;overflow-x:auto;scrollbar-width:none;min-width:0;flex:1}
.topnav::-webkit-scrollbar{display:none}
.topnav a{font-size:13.5px;font-weight:500;text-decoration:none;color:var(--ink-2);height:60px;display:inline-flex;align-items:center;padding:0 16px;border-bottom:2px solid transparent;margin-bottom:-1px;white-space:nowrap}
.topnav a:hover{color:var(--ink)}
.topnav a.on{color:var(--ink);font-weight:600;border-bottom-color:var(--plum)}
.tb-ext{display:inline-flex;align-items:center;gap:6px;font-size:13.5px;font-weight:500;color:var(--ink-2);text-decoration:none;white-space:nowrap;padding:0 16px;flex:none}
.tb-ext:hover{color:var(--ink)}
.tb-cta{display:inline-flex;align-items:center;gap:8px;min-height:38px;padding:0 18px;border-radius:999px;background:var(--plum);color:#fff;font-size:13px;font-weight:700;letter-spacing:.02em;text-decoration:none;white-space:nowrap;flex:none}
.tb-cta:hover{background:var(--plum-h);color:#fff}
@media (max-width:760px){
  .topbar{flex-wrap:wrap;gap:0}
  .brand{height:52px;font-size:16px;border-right:0;flex:1;padding-right:0;min-width:0}
  .tb-cta{min-height:34px;padding:0 14px;font-size:12.5px}
  .tb-ext{padding:0 10px;font-size:12.5px}
  .tb-ext svg{width:11px;height:11px}
  .topnav{order:3;flex:0 0 100%;border-top:1px solid var(--line)}
  .topnav a{height:46px;padding:0 12px 0 0;margin-right:12px}
}

@media (max-width:420px){.tb-ext{display:none}}

/* shared type */
.eyebrow{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.eyebrow.bar::before{content:"";display:inline-block;width:18px;height:3px;background:var(--plum);vertical-align:middle;margin:-2px 10px 0 0}
.mega{font-weight:700;font-size:clamp(52px,9.4vw,138px);letter-spacing:-.055em;line-height:.9;color:var(--ink)}
.claim{font-family:var(--display);font-weight:500;color:var(--plum);font-size:clamp(26px,2.95vw,42px);letter-spacing:-.022em;line-height:1.14;text-wrap:balance}
.claim span{padding:.02em .2em;background:linear-gradient(180deg,transparent 14%,var(--lime-hl) 14%,var(--lime-hl) 90%,transparent 90%);-webkit-box-decoration-break:clone;box-decoration-break:clone}
.lede{font-size:19px;line-height:1.55;color:var(--ink-2);max-width:40ch;text-wrap:pretty}
.pill{display:inline-flex;align-items:center;gap:10px;min-height:48px;padding:0 26px;border-radius:999px;background:var(--plum);color:#fff;font-weight:700;font-size:14px;letter-spacing:.06em;text-transform:uppercase;text-decoration:none;border:0;cursor:pointer;transition:background .2s ease,transform .2s ease;font-family:var(--body)}
.pill:hover{background:var(--plum-h);color:#fff;transform:translateY(-1px)}
.pill.ghost{background:transparent;color:var(--plum);box-shadow:inset 0 0 0 1.5px var(--plum)}
.pill.ghost:hover{background:var(--plum-soft);color:var(--plum-h)}
.tlink{font-weight:600;color:var(--plum);text-decoration:none;border-bottom:1px solid rgba(74,37,69,.3);padding-bottom:2px}
.tlink:hover{border-color:var(--plum)}
.draft{display:inline-flex;align-items:center;gap:8px;font-size:11.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--warn);background:var(--warn-soft);border-radius:999px;padding:5px 12px;width:max-content;max-width:100%}
.draft::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--warn)}

/* full-bleed stone band (radar xband) */
.xband{position:relative;width:100vw;margin-left:calc(50% - 50vw);padding:0 var(--gutter);background:var(--stone);border-bottom:1px solid var(--line)}
.pin{max-width:var(--page);margin:0 auto;padding:clamp(48px,5.5vw,80px) 0 var(--sp-7);display:grid;gap:var(--sp-6);grid-template-columns:minmax(0,1fr)}
.phead{display:grid;gap:var(--sp-3);min-width:0}
.pbody{display:grid;gap:var(--sp-4);grid-template-columns:minmax(0,1fr);min-width:0}
.ptext{display:grid;gap:var(--sp-3);align-content:start;min-width:0}
.pvis{position:relative;min-width:0}
.pphoto{display:block;margin:0;border-radius:24px;overflow:hidden;background:#D9DBE0;aspect-ratio:4/3}
.pphoto img{display:block;width:100%;height:100%;object-fit:cover}
/* glass card on the photo (radar .gq) */
.gq{position:relative;display:grid;gap:10px;width:calc(100% - 24px);max-width:440px;margin:-88px auto 0;padding:22px 22px 20px;border-radius:16px;background:rgba(255,255,255,.86);-webkit-backdrop-filter:blur(14px) saturate(1.15);backdrop-filter:blur(14px) saturate(1.15);border:1px solid rgba(255,255,255,.6);box-shadow:0 20px 40px -24px rgba(16,20,30,.55);text-decoration:none;color:var(--ink)}
.gq:hover{color:var(--ink)}
.gq-k{font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--plum)}
.gq-q{font-size:clamp(22px,2vw,28px);font-weight:700;letter-spacing:-.025em;line-height:1.08;color:var(--ink)}
.gq-p{font-size:14.5px;line-height:1.5;color:var(--ink-2)}
.gq-more{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--plum);margin-top:4px}
.gq:hover .gq-more{color:var(--plum-h)}
/* section list with thumbnails (radar .slist) */
.slist{list-style:none;margin:var(--sp-3) 0 0;padding:0;display:grid;gap:var(--sp-2);grid-template-columns:minmax(0,1fr)}
.slist a{display:grid;grid-template-columns:88px minmax(0,1fr);gap:var(--sp-2);align-items:center;padding:12px;border-radius:14px;background:rgba(255,255,255,.8);border:1px solid var(--line);text-decoration:none;color:var(--ink);transition:border-color .2s ease,box-shadow .2s ease,transform .2s ease}
.slist a:hover{border-color:var(--line-h);box-shadow:0 10px 22px -18px rgba(16,20,30,.5);transform:translateY(-1px);color:var(--ink)}
.sl-img{display:block;width:88px;aspect-ratio:1;border-radius:10px;overflow:hidden;background:var(--line)}
.sl-img img{display:block;width:100%;height:100%;object-fit:cover}
.sl-t{display:grid;gap:4px;min-width:0}
.sl-k{font-size:10.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.sl-h{font-size:17px;font-weight:700;letter-spacing:-.01em;line-height:1.2}
.sl-p{font-size:13px;line-height:1.5;color:var(--ink-2)}
@media (min-width:1000px){
  .pbody{grid-template-columns:minmax(0,.74fr) minmax(0,1.26fr);column-gap:clamp(32px,4vw,64px);align-items:stretch}
  .pvis{display:flex;flex-direction:column}
  .pphoto{aspect-ratio:auto;min-height:600px;flex:1}
  .pvis .gq{position:absolute;right:var(--sp-3);bottom:var(--sp-3);margin:0;width:400px}
}
@media (min-width:640px) and (max-width:999px){
  .ptext .slist{grid-template-columns:repeat(3,minmax(0,1fr))}
  .ptext .slist a{grid-template-columns:minmax(0,1fr);align-items:start}
  .ptext .sl-img{width:100%;aspect-ratio:16/10}
}
@media (max-width:639px){
  .pphoto{border-radius:18px}
  .gq{margin-top:-36px;padding:18px 16px 16px}
  .slist a{grid-template-columns:72px minmax(0,1fr);gap:12px}
  .sl-img{width:72px}
  .sl-p{display:none}
}

/* sections */
.sec{padding:var(--sp-8) 0 0}
.sec-h{display:grid;gap:var(--sp-2);margin:0 0 var(--sp-5);grid-template-columns:minmax(0,1fr)}
.sec-h h2{font-size:clamp(36px,4.6vw,64px);font-weight:700;letter-spacing:-.045em;line-height:.98}
.sec-h .sec-p{font-size:17px;line-height:1.55;color:var(--ink-2);max-width:52ch}
.sec-h .tlink{justify-self:start}
@media (min-width:1000px){.sec-h{grid-template-columns:minmax(0,1fr) auto;align-items:end;column-gap:var(--sp-5)}.sec-h .eyebrow,.sec-h h2,.sec-h .sec-p{grid-column:1}.sec-h .tlink{grid-column:2;grid-row:1 / span 3;align-self:end;justify-self:end}}

/* radar card: wide photo, text left, top-demand panel right (radar .home .card) */
.card{--k:var(--sec-g);--kt:var(--sec-g-t);position:relative;display:grid;grid-template-columns:minmax(0,1fr);grid-template-areas:"ph" "body" "viz";background:#fff;color:var(--ink);text-decoration:none;border:1px solid var(--line);border-radius:22px;overflow:hidden;transition:box-shadow .2s ease,border-color .2s ease}
.card:hover{border-color:var(--line-h);box-shadow:0 18px 36px -26px rgba(16,20,30,.45)}
.cph{grid-area:ph;margin:0;aspect-ratio:2/1;overflow:hidden;background:#D9DBE0}
.cph img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .5s ease}
.card:hover .cph img{transform:scale(1.02)}
.cbody{grid-area:body;display:grid;gap:12px;align-content:start;padding:var(--sp-3) var(--sp-3) var(--sp-1)}
.cbody h3{font-size:clamp(30px,2.8vw,40px);font-weight:700;letter-spacing:-.035em;line-height:1.02}
.cbody p{font-size:16px;line-height:1.55;color:var(--ink-2)}
.cbody .pill{justify-self:start;margin-top:var(--sp-2)}
.cviz{grid-area:viz;display:flex;flex-direction:column;gap:var(--sp-2);margin:var(--sp-2) 12px 12px;padding:var(--sp-3) 20px 20px;background:var(--stone);border-radius:12px}
.vk2{font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--plum);margin:0}
.vtop{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.vtop li{--s:var(--sec-g);display:grid;grid-template-columns:minmax(0,1fr) 32px;grid-template-areas:"s s" "n v" "b b";column-gap:10px;row-gap:5px;align-items:end}
.vtop li.c{--s:var(--sec-c)} .vtop li.a{--s:var(--sec-a)}
.vsec{grid-area:s;display:inline-flex;align-items:center;gap:7px;font-size:10.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--s)}
.vsec i{width:8px;height:8px;border-radius:2px;background:var(--s)}
.vn2{grid-area:n;font-size:14.5px;font-weight:600;line-height:1.3;color:var(--ink)}
.vtop b{grid-area:v;text-align:right;font-size:14px;font-weight:700;font-variant-numeric:tabular-nums}
.vb{grid-area:b;display:block;height:4px;border-radius:2px;background:rgba(20,24,36,.1);overflow:hidden}
.vb i{display:block;height:100%;background:var(--s);border-radius:2px}
.vnote{font-size:12.5px;line-height:1.5;color:var(--muted);margin-top:auto}
@media (min-width:1000px){
  .card{grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);grid-template-areas:"ph ph" "body viz"}
  .cph{aspect-ratio:3.2/1}
  .cbody{padding:var(--sp-4) var(--sp-2) var(--sp-4) var(--sp-4)}
  .cviz{margin:20px 16px 20px 0;align-self:stretch}
}

/* numbers on a plum band (radar .nband) */
.nband{width:100vw;margin-left:calc(50% - 50vw);padding:0 var(--gutter);background:var(--plum);color:#fff;margin-top:var(--sp-5)}
.hstats{max-width:var(--page);margin:0 auto;padding:var(--sp-5) 0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr))}
.hstat{display:grid;gap:var(--sp-1);align-content:start;min-width:0;padding:var(--sp-3) var(--sp-2);border-left:1px solid rgba(255,255,255,.18)}
.hstat:nth-child(2n+1){border-left:0;padding-left:0}
.hstat:nth-child(n+3){border-top:1px solid rgba(255,255,255,.18)}
.hnum{font-family:var(--display);font-size:36px;font-weight:700;line-height:1;letter-spacing:-.05em;color:#fff;font-variant-numeric:tabular-nums lining-nums;white-space:nowrap;margin-bottom:4px}
.hnum .plus{color:var(--lime)}
.hlab{font-size:13.5px;font-weight:600;line-height:1.35;color:#fff}
.hsub{font-size:12.5px;line-height:1.5;color:#E3D3DF}
@media (min-width:1000px){
  .hstats{grid-template-columns:repeat(4,minmax(0,1fr))}
  .hstat{padding:var(--sp-4);border-top:0!important;border-left:1px solid rgba(255,255,255,.18)}
  .hstat:first-child{border-left:0;padding-left:0}
  .hstat:nth-child(2n+1):not(:first-child){border-left:1px solid rgba(255,255,255,.18);padding-left:var(--sp-4)}
  .hnum{font-size:clamp(44px,5.4vw,80px);margin-bottom:var(--sp-1)}
  .hlab{font-size:15px}
  .hsub{font-size:13px}
}
.hstatus{margin:var(--sp-4) 0 0;font-size:13px;color:var(--muted);font-variant-numeric:tabular-nums;display:flex;flex-wrap:wrap;align-items:center;gap:4px 10px}
.hstatus .hsep{color:var(--line-2)}
.hlive{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--plum);margin-right:6px}
.hlive i{width:7px;height:7px;border-radius:50%;background:var(--lime-dot);box-shadow:0 0 0 4px rgba(74,37,69,.35)}

/* article cards (Trend Intelligence) */
.acards{display:grid;gap:clamp(24px,2.8vw,40px);grid-template-columns:minmax(0,1fr)}
@media (min-width:860px){.acards{grid-template-columns:repeat(2,minmax(0,1fr))}}
.acard{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:22px;overflow:hidden;text-decoration:none;color:var(--ink);transition:box-shadow .2s ease,border-color .2s ease}
.acard:hover{color:var(--ink);border-color:var(--line-h);box-shadow:0 18px 36px -26px rgba(16,20,30,.45)}
.acard:hover .cph img{transform:scale(1.02)}
.acard .cph{grid-area:auto;aspect-ratio:2/1}
.abody{display:grid;gap:12px;padding:var(--sp-3) var(--sp-3) var(--sp-3);align-content:start;flex:1}
.ameta{display:flex;flex-wrap:wrap;gap:6px 12px;align-items:center;font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.ameta .k{color:var(--plum)}
.bn{text-transform:none;letter-spacing:.03em}
.ameta .by{display:inline-flex;align-items:center;gap:8px}
.avatar{width:28px;height:28px;border-radius:50%;object-fit:cover;flex:none}
.avatar.lg{width:64px;height:64px}
.prose .author{display:flex;align-items:center;gap:16px;font-size:16px;line-height:1.5;color:var(--ink-2)}
.prose .author b{color:var(--ink)}
.abody h3{font-size:clamp(26px,2.4vw,34px);font-weight:700;letter-spacing:-.035em;line-height:1.04}
.abody p{font-size:16px;line-height:1.55;color:var(--ink-2)}
.astat{display:grid;grid-template-columns:auto minmax(0,1fr);gap:4px 14px;align-items:baseline;margin-top:var(--sp-1);padding:var(--sp-2) 0 0;border-top:1px solid var(--line)}
.astat b{font-size:clamp(30px,3vw,40px);font-weight:700;letter-spacing:-.045em;line-height:1;color:var(--plum);font-variant-numeric:tabular-nums}
.astat span{font-size:13.5px;line-height:1.4;color:var(--ink-2)}
.astat small{grid-column:1 / -1;font-size:12px;color:var(--muted)}
.amore{margin-top:auto;padding-top:var(--sp-2);display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--plum)}

/* subscribe band + form */
.subband{margin-top:var(--sp-8);border-top:1px solid var(--line)}
.subband .pin{padding:var(--sp-7) 0}
.subgrid{display:grid;gap:var(--sp-4);grid-template-columns:minmax(0,1fr)}
@media (min-width:1000px){.subgrid{grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);column-gap:var(--sp-6);align-items:start}}
.subhead{display:grid;gap:var(--sp-2)}
.subhead h2{font-size:clamp(36px,4.6vw,64px);font-weight:700;letter-spacing:-.045em;line-height:.98}
.subhead p{font-size:17px;line-height:1.55;color:var(--ink-2);max-width:48ch}
.sform{display:grid;gap:var(--sp-2);margin-top:var(--sp-3);padding:var(--sp-3);background:#fff;border:1px solid var(--line);border-radius:18px}
.sform .row2{display:grid;gap:var(--sp-2);grid-template-columns:minmax(0,1fr)}
@media (min-width:640px){.sform .row2{grid-template-columns:repeat(2,minmax(0,1fr))}}
.fld{display:grid;gap:6px;min-width:0}
.fld label{font-size:13px;font-weight:600;color:var(--ink)}
.fld label .req{color:var(--plum);margin-left:2px}
.fld select:invalid{color:var(--muted)}
.fld input,.fld select{font:500 16px/1.3 var(--body);color:var(--ink);background:#fff;border:1px solid var(--line-2);border-radius:10px;padding:12px 14px;min-height:48px;width:100%}
.fld select{appearance:none;-webkit-appearance:none;background:#fff url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%234B5060' stroke-width='1.6'/%3E%3C/svg%3E") no-repeat right 14px center;padding-right:40px!important;cursor:pointer}
.fld select option{color:var(--ink)}
.fld input:focus,.fld select:focus{outline:2px solid var(--plum);outline-offset:1px;border-color:var(--plum)}
.fld input[aria-invalid="true"]{border-color:var(--crit)}
.fmsg{font-size:12.5px;color:var(--crit);min-height:0}
.fmsg:empty{display:none}
.consent{display:grid;grid-template-columns:20px minmax(0,1fr);gap:10px;align-items:start;font-size:13px;line-height:1.5;color:var(--ink-2)}
.consent input{width:18px;height:18px;margin:2px 0 0;accent-color:var(--plum)}
.sform .pill{justify-self:start}
.fstatus{font-size:14px;font-weight:600;color:var(--good);padding:12px 14px;background:#E0F1E7;border-radius:10px}
.fstatus[hidden]{display:none}
.fnote{font-size:12px;color:var(--muted)}
.alts{display:grid;gap:var(--sp-2)}
.alt{display:grid;gap:10px;padding:var(--sp-3);border-radius:18px;background:#fff;border:1px solid var(--line);text-decoration:none;color:var(--ink);transition:border-color .2s ease,box-shadow .2s ease}
.alt:hover{color:var(--ink);border-color:var(--line-h);box-shadow:0 14px 28px -22px rgba(16,20,30,.45)}
.alt .k{font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.alt h3{font-size:24px;font-weight:700;letter-spacing:-.025em;line-height:1.1}
.alt p{font-size:14.5px;line-height:1.5;color:var(--ink-2)}
.alt .go{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--plum);margin-top:4px}
.alt.dark{background:var(--plum);border-color:var(--plum);color:#fff}
.alt.dark .k{color:#E3D3DF} .alt.dark p{color:#EDE3EB} .alt.dark .go{color:var(--lime)}
.alt.dark:hover{color:#fff;background:var(--plum-h)}
.alt.has-ph{grid-template-columns:minmax(0,1fr) 132px;column-gap:var(--sp-3);align-items:stretch}
.alt-t{display:grid;gap:10px;align-content:start;min-width:0}
.alt .who{font-size:13px;font-weight:600;color:#E3D3DF}
.alt-ph{width:132px;height:100%;min-height:170px;object-fit:cover;object-position:78% 18%;border-radius:12px;display:block}
@media (max-width:420px){.alt.has-ph{grid-template-columns:minmax(0,1fr) 112px}.alt-ph{width:112px;min-height:140px;object-position:58% 15%}}

/* article pages */
.ahead .pin{padding-bottom:var(--sp-6);gap:var(--sp-3)}
.ahead h1{font-size:clamp(44px,6.4vw,92px);font-weight:700;letter-spacing:-.05em;line-height:.95;max-width:18ch}
.ahead .claim{font-size:clamp(22px,2.4vw,32px);max-width:36ch}
.ahead .ameta{margin-top:var(--sp-1)}
.ahero{margin:var(--sp-5) 0 0;border-radius:24px;overflow:hidden;background:#D9DBE0;aspect-ratio:2.4/1}
.ahero img{display:block;width:100%;height:100%;object-fit:cover}
.acred{margin:10px 2px 0;font-size:12px;color:var(--muted)}
.acred a{color:var(--ink-2)}
@media (max-width:639px){.ahero{aspect-ratio:3/2;border-radius:18px}}
.article{display:grid;gap:var(--sp-5);grid-template-columns:minmax(0,1fr);margin-top:var(--sp-6)}
@media (min-width:1000px){.article{grid-template-columns:minmax(0,1fr) 360px;column-gap:var(--sp-6);align-items:start}.article aside{position:sticky;top:84px}}
.prose{max-width:68ch;font-size:18px;line-height:1.7;color:var(--ink)}
.prose>*+*{margin-top:var(--sp-3)}
.prose h2{font-size:clamp(26px,2.4vw,32px);font-weight:700;letter-spacing:-.03em;line-height:1.15;margin-top:var(--sp-5)}
.prose p{text-wrap:pretty}
.prose .lead{font-size:21px;line-height:1.6;color:var(--ink)}
.prose ul{padding-left:1.1em}
.prose li+li{margin-top:var(--sp-1)}
.prose blockquote{margin:var(--sp-4) 0;padding:0 0 0 var(--sp-3);border-left:3px solid var(--plum);font-size:22px;line-height:1.45;font-weight:500;letter-spacing:-.01em;color:var(--plum)}
.prose blockquote cite{display:block;margin-top:10px;font-size:13px;font-style:normal;font-weight:500;letter-spacing:0;color:var(--muted)}
.ksig{background:var(--plum-soft);border-top:4px solid var(--plum);border-radius:0 0 14px 14px;padding:var(--sp-3)}
.ksig h2{font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--plum);margin:0 0 var(--sp-2)}
.ksig ol{list-style:none;margin:0;padding:0;display:grid;gap:var(--sp-2)}
.ksig li{display:grid;gap:4px;padding-top:var(--sp-2);border-top:1px solid var(--plum-line)}
.ksig li:first-child{border-top:0;padding-top:0}
.ksig b{font-size:32px;font-weight:700;letter-spacing:-.045em;line-height:1;color:var(--plum);font-variant-numeric:tabular-nums}
.ksig span{font-size:14px;line-height:1.45;color:var(--ink)}
.ksig a{font-size:12px;color:var(--muted)}
.rcall{display:grid;gap:10px;margin-top:var(--sp-2);padding:var(--sp-3);background:#fff;border:1px solid var(--line);border-radius:14px;text-decoration:none;color:var(--ink)}
.rcall:hover{color:var(--ink);border-color:var(--line-h)}
.rcall .k{font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.rcall .n{font-size:18px;font-weight:700;letter-spacing:-.015em;line-height:1.25}
.rcall .go{font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--plum)}
.srcs{margin-top:var(--sp-6);padding-top:var(--sp-3);border-top:2px solid var(--ink);max-width:68ch}
.srcs h2{font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:0 0 var(--sp-2)}
.srcs ol{margin:0;padding-left:1.3em;display:grid;gap:10px;font-size:14px;line-height:1.5;color:var(--ink-2)}
.srcs .fine{margin-top:var(--sp-2);font-size:13px;color:var(--muted)}

/* list page rows */
.tlist{display:grid;gap:0;border-top:2px solid var(--ink)}
.trow{display:grid;gap:var(--sp-2);grid-template-columns:minmax(0,1fr);padding:var(--sp-4) 0;border-bottom:1px solid var(--line);text-decoration:none;color:var(--ink)}
.trow:hover{color:var(--ink)} .trow:hover h2{color:var(--plum)}
.trow .cph{grid-area:auto;border-radius:14px;aspect-ratio:2/1}
.trow h2{font-size:clamp(28px,3vw,42px);font-weight:700;letter-spacing:-.04em;line-height:1.02;transition:color .2s ease}
.trow p{font-size:16.5px;line-height:1.55;color:var(--ink-2);max-width:60ch}
.trow .tt{display:grid;gap:12px;align-content:start}
@media (min-width:860px){.trow{grid-template-columns:360px minmax(0,1fr);column-gap:var(--sp-5);align-items:start}}

/* footer (radar footer.foot) */
footer.foot{margin-top:var(--sp-8);padding:22px 0 var(--sp-6);border-top:2px solid var(--ink);font-size:12.5px;letter-spacing:.02em;color:var(--muted);display:flex;flex-wrap:wrap;gap:8px 24px;align-items:baseline}
footer.foot b{color:var(--ink);font-weight:700;letter-spacing:-.01em;font-size:14px}
footer.foot a{color:var(--ink-2);text-decoration:none}
footer.foot a:hover{color:var(--plum)}
footer.foot .sp{flex:1}
@media (prefers-reduced-motion:reduce){*{transition:none!important}.card:hover .cph img,.acard:hover .cph img{transform:none}.pill:hover,.slist a:hover{transform:none}}
.muted{color:var(--muted);font-weight:500}

/* The Big Idea (Serhat's LinkedIn article, 2026-09-26): navy cover image, verbatim article components */
.pphoto.navy,.ahero.navy,.cph.navy{background:#00021A}
.pphoto.navy img{object-fit:contain;object-position:50% 0%}
@media (max-width:999px){.pphoto.navy{aspect-ratio:16/9}}
@media (max-width:639px){.ahero.navy{aspect-ratio:16/9}}
.ahead h1.h1-long{font-size:clamp(38px,5.2vw,76px);max-width:22ch}
.prose h3{font-size:clamp(21px,1.9vw,24px);font-weight:700;letter-spacing:-.02em;line-height:1.25;margin-top:var(--sp-5)}
.prose h4{font-size:18px;font-weight:700;letter-spacing:-.01em;line-height:1.3}
.prose em{font-style:italic;color:var(--ink-2)}
.prose blockquote.pq{font-size:clamp(22px,2.1vw,28px);line-height:1.3;font-weight:600;letter-spacing:-.02em;margin:var(--sp-5) 0;padding:6px 0 6px var(--sp-3);border-left-width:4px}
.prose blockquote.pq a{color:inherit}
.mcards{display:grid;gap:var(--sp-2);grid-template-columns:minmax(0,1fr)}
@media (min-width:720px){.mcards{grid-template-columns:repeat(3,minmax(0,1fr))}}
.mcard{display:grid;gap:8px;align-content:start;padding:var(--sp-3);background:var(--plum-soft);border:1px solid var(--plum-line);border-radius:14px}
.mcard p{font-size:15.5px;line-height:1.55;color:var(--ink)}
.mi{display:inline-grid;place-items:center;width:40px;height:40px;border-radius:10px;background:var(--plum);color:#fff;font-size:20px;line-height:1;flex:none}
.prose ul.mlist{list-style:none;padding:0;display:grid;gap:0;border-top:1px solid var(--line)}
.prose ul.mlist li{margin:0;padding:12px 0 12px 22px;border-bottom:1px solid var(--line);position:relative}
.prose ul.mlist li::before{content:"";position:absolute;left:2px;top:1.15em;width:8px;height:8px;border-radius:2px;background:var(--plum)}
.prose ol.msteps{list-style:none;padding:0;display:grid;gap:var(--sp-2)}
.prose ol.msteps li{margin:0;display:grid;grid-template-columns:40px minmax(0,1fr);gap:var(--sp-2);align-items:start;padding:var(--sp-2) var(--sp-3) var(--sp-2) var(--sp-2);border:1px solid var(--line);border-radius:14px;background:#fff}
.prose ol.msteps h4{padding-top:8px}
.prose ol.msteps p{font-size:16px;line-height:1.55;color:var(--ink-2);margin-top:4px}
.prose ol.msteps li:last-child{background:var(--plum-soft);border-color:var(--plum-line)}
.prose ol.msteps a{color:var(--plum)}
.democta a{display:inline-flex;align-items:center;gap:8px;font-weight:700;color:var(--plum);text-decoration:none;border-bottom:1.5px solid rgba(74,37,69,.35);padding-bottom:2px}
.democta a:hover{border-color:var(--plum)}
.prose h2.closing{margin-top:var(--sp-4);font-size:clamp(32px,3.4vw,46px);letter-spacing:-.035em;line-height:1.1;color:var(--plum)}
.prose h2.closing span{padding:.02em .18em;background:linear-gradient(180deg,transparent 14%,var(--lime-hl) 14%,var(--lime-hl) 90%,transparent 90%);-webkit-box-decoration-break:clone;box-decoration-break:clone}
.sig{margin-top:var(--sp-4);padding-top:var(--sp-3);border-top:2px solid var(--ink)}
.sig p{margin:0}
.sig-n{font-size:20px;font-weight:700;letter-spacing:-.015em}
.sig-r{font-size:15px;color:var(--ink-2)}
.prose .orig{font-size:14px;line-height:1.6;color:var(--muted)}
.orig a{display:inline-flex;align-items:center;gap:6px;color:var(--plum);font-weight:600}
.rcall.nl .p{font-size:14.5px;line-height:1.5;color:var(--ink-2)}
.rcall.nl .go{display:inline-flex;align-items:center;gap:8px}
@media (max-width:999px){.rcall.nl{display:none}}

/* home: Marketing Radar in the hero, Big Idea below (2026-09-26) */
.gq-top{list-style:none;margin:2px 0 0;padding:0;display:grid;gap:6px}
.gq-top li{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:10px;align-items:baseline;padding:7px 0;border-top:1px solid rgba(31,35,48,.12);font-size:14px;line-height:1.3;color:var(--ink)}
.gq-top li b{font-weight:700;font-variant-numeric:tabular-nums}
.sec-tight{padding-top:0}
.bi-quote{font-size:clamp(22px,2vw,28px);font-weight:700;letter-spacing:-.02em;line-height:1.15;color:var(--ink);margin:8px 0 0}

/* Sector outlooks 2026 (Trend Intelligence): compact cards with a sourced headline figure */
.scards{display:grid;gap:clamp(16px,2vw,28px);grid-template-columns:minmax(0,1fr)}
@media (min-width:640px){.scards{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (min-width:1000px){.scards{grid-template-columns:repeat(3,minmax(0,1fr))}}
.scard{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;text-decoration:none;color:var(--ink);transition:box-shadow .2s ease,border-color .2s ease}
.scard:hover{color:var(--ink);border-color:var(--line-h);box-shadow:0 18px 36px -26px rgba(16,20,30,.45)}
.scard:hover .cph img{transform:scale(1.02)}
.scard .cph{grid-area:auto;aspect-ratio:2/1}
.sbody{display:grid;gap:10px;padding:20px 20px 22px;align-content:start;flex:1}
.schip{justify-self:start;font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--plum);background:var(--plum-soft);border-radius:999px;padding:5px 11px}
.sbody h3{font-size:clamp(21px,1.7vw,24px);font-weight:700;letter-spacing:-.03em;line-height:1.12}
.scard:hover h3{color:var(--plum)}
.sstat{display:grid;grid-template-columns:auto minmax(0,1fr);gap:4px 12px;align-items:baseline;margin-top:auto;padding-top:14px;border-top:1px solid var(--line)}
.sstat b{font-size:28px;font-weight:700;letter-spacing:-.045em;line-height:1;color:var(--plum);font-variant-numeric:tabular-nums;white-space:nowrap}
.sstat span{font-size:13.5px;line-height:1.4;color:var(--ink-2)}
.sstat small{grid-column:1 / -1;font-size:12px;color:var(--muted)}
.ssub{display:grid;gap:8px;margin:0 0 var(--sp-4)}
.ssub h2{font-size:clamp(28px,3vw,40px);font-weight:700;letter-spacing:-.04em;line-height:1.02}
.ssub p{font-size:16.5px;line-height:1.55;color:var(--ink-2);max-width:62ch}
.ssub.more{margin-top:var(--sp-7)}
.sline{margin-top:var(--sp-4);padding-top:var(--sp-2);border-top:1px solid var(--line);font-size:15px;line-height:1.7;color:var(--ink-2)}
.sline b{color:var(--ink);font-weight:700;margin-right:6px}
.sline a{white-space:nowrap;color:var(--plum);font-weight:600;text-decoration:none;border-bottom:1px solid rgba(74,37,69,.3)}
.sline a:hover{border-color:var(--plum)}
.sline .dot{margin:0 6px;color:var(--muted)}
.sfeat{margin-top:var(--sp-5)}
.sfeat .ssub{margin-bottom:var(--sp-3)}
.sfeat .ssub h3{font-size:clamp(22px,2vw,28px);font-weight:700;letter-spacing:-.03em;line-height:1.1}
@media (prefers-reduced-motion:reduce){.scard:hover .cph img{transform:none}}